Wan Saifulrizal Wan Ismail

Wan Saifulrizal Wan Ismail is a qualified actuary with 19 years of experience in the takaful and insurance industry with the regulator, insurance consulting company and direct life insurer. In his current role as the Chief Executive Officer, Wan Saifulrizal has the overall responsibility for driving the takaful business and overseeing the performance for Prudential BSN Takaful Berhad.

As Chief Marketing Officer of PruBSN (September 2017 – December 2019), Wan Saifulrizal oversees the company’s entire marketing and communications initiatives, and led product development efforts which gave birth to award-winning flagship products, PruBSN WarisanPlus and PruBSN AnugerahPlus. Wan Saifulrizal spearheaded the company’s regulatory compliance efforts for LIFE Framework and Reform Agenda. He further shapes the strategy behind the substantial user growth of Pulse by Prudential app, the first AI-powered health app of its kind in the region. Wan Saifulrizal is also the advisor for PruBSN’s charitable arm, PruBSN Prihatin, where he has ensured the successful implementation of PruBSN Microtakaful Jariyah programme.

Wan Saifulrizal joined Prudential Assurance Malaysia Berhad in July 2015 as the Chief Strategy Officer to lead various strategic initiatives within the company including preparation for LIFE Framework, General Insurance strategy and implementation of new bancassurance model for one of the bancassurance partner.

Prior to joining PAMB (from September 2011 to June 2015), Wan Saifulrizal was with Towers Watson to set up and grow the firm’s insurance consulting practice in Malaysia.

Wan Saifulrizal graduated from the City University London with a Bachelor’s Degree in Actuarial Science.